Site strategy
Think about this
Get yourself organised!
- Do you have a project manager who is empowered to make decisions?
- Do you have a sponsor who can make your case at the highest levels?
- Have you the time to dedicate to this?
- Brief the people involved, including marketing, operations and finance staff.
The planning process
The planning process is the key stage in producing a successful profitable web site. The DotcomStore Partnership has the business, technical, design and marketing expertise to help you create a plan for your site that will drive our development effort and make sure we deliver the site that you need.
Deliverables
We will produce a plan for you that covers:
- Your project – any specific objectives, timescales and organisation
- Your offering – what will you be selling and why will customers buy
- Marketing – how will the site be marketed
- The web site – how the site will work
- Pricing and handling money
- Other operational issues like - Deliveries, returns, back orders etc.
- Measuring performance
We have a checklist to use during this phase. Click here to download the white paper in pdf format.